The judging panel will consist of representatives from our category sponsors and industry professionals. When thinking about completing your entry form, remember that this is your opportunity to shine. The judges will collectively have to read through hundreds of entries, and therefore you need to make sure your entry stands out. It is essential that you provide all the information the judges need to assess your entry. Here are some tips from the judges:
•Make sure that you allocate enough time to complete the application.
•Read the application form and the rules before starting to complete your entry. This way you will answer the questions being asked and not the question you think you are being asked.
•Imagine you are one of the judges and think through what you would need in order to understand a business and its entry.
•The judges may not be familiar with your industry so please avoid jargon and acronyms.
•Be succinct and don’t waffle!
•Quote real figures in your entry; if you cannot substantiate it don’t include it.
•When you have completed your entry, ask someone else to proof read it for clarity, grammar and style
•Do not provide web links as evidence. The judges do not have time to view individual websites.
•Include everything in your entry.
•And, Good Luck!
If you need advice or guidance on how to complete your entry form, a member of the awards team will be happy to speak to you and help you through the entry process. If you would like to take advantage of this assistance, please contact the awards team on 020 3940 1105.